About Welch Financial Planning
Financial planning should reflect your priorities and values – not be guided by the big firms’ standard checklists.
At Welch Financial Planning, we believe that smart financial advice starts with listening.
You won’t find pushy sales tactics or off-the-shelf strategies here. Instead, you’ll find a thoughtful team that takes the time to understand what matters most to you—then helps you build a plan that supports it.
For over 20 years, we’ve guided our clients through the Financial Crisis, the pandemic, and the unexpected loss of loved ones—along with promotions, new educational opportunities, the birth of a child, and countless overseas adventures—with clarity, care, and long-term strategy. Whether you’re managing investments, preparing for retirement, or organizing your full financial picture, we help make the process feel approachable, structured, and—above all—aligned with your goals.
What Makes Us Different?
- We don’t just manage money—we bring your whole financial life into focus.
Our planning process starts with conversation and clarity. From your first complimentary consultation, we tailor our approach to your goals, concerns, and stage of life—so you walk away with a plan that actually fits you.
- The Bucket System
Our proprietary investment approach segments your money by short-, medium-, and long-term goals. That means your near-term needs are protected, and your long-term funds can grow confidently over time.
- Holistic Planning Meets Practical Tools
From tax strategies and estate planning to insurance and Medicare support, we guide you through the complexity. Our exclusive Financial Planning Checklist keeps everything organized, clear, and updated as life evolves.
- Real Support, Year After Year
We don’t hand you a binder and send you on your way. We offer real conversations, a reliable process, and long-term support as your life and finances change. Whether you’re approaching retirement, sending a child to college, or navigating a life change, we’re here to help you adjust your financial plan with clarity and care.
Our Approach
We guide you through a straightforward, three-step planning process:
- Meet + Discover
No prep needed—just bring your story. We’ll listen, ask thoughtful questions, and begin to understand where you are and what you need.
- Plan + Organize
We gather the right information and build a strategy that reflects your life—not just your finances.
- Implement and Support
Whether it’s a phone call, zoom meeting or an office visit, you can’t schedule unexpected events months in advance. We’re here with ongoing support, approachability, and advice you can trust, always.
The Welch Difference: Real Relationships.
Thoughtful Advice. Long-Term Support.
We started this firm to offer something different.
Our founder, Tron, envisioned a financial planning experience where clients didn’t feel like they had to know all the right questions. A place where real conversations happen, where people feel heard, and where smart planning fits real life.
That’s still what drives us today. Our clients aren’t looking for quick wins—they’re looking for real clarity, actionable strategies, and a true partner they can count on through every stage.
Ready When You Are
You don’t need to have it all figured out before reaching out. We’re here to help you take the first step—whether that’s booking a consultation or attending one of our workshops.
Meet the Team
The right advice starts with the right people.
At Welch Financial Planning, our team brings together decades of experience in investment management, tax strategy, retirement planning, and more. But what truly sets us apart is how we work—with integrity, commitment, kindness and trust to help you make confident decisions.
We’re here to walk with you, not talk over you. Get to know the people behind the process:
Tron Welch
Principal CFP®, CPA, MBA, AIF®
Lisa Cowan
Financial Advisor, CFP®
Ryley Cowan
Office Manager
Hilary Parr
Personal Assistant to Tron Welch